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† Vegas Brand Rated 2nd in the United States by New York design agency, Landor Associates (2007). The internet served up the biggest winners among US brands last year - Source: Clark, Andrew. "Las Vegas is hot but Google is hotter" theguardian, Web, 5 January 2007 - Las Vegas, which is enjoying a tourism renaissance under the slogan "What happens in Vegas stays in Vegas", slotted into second place.
Vegas Brand Rated 8th in the World by Saffron Brand Consultants (2014), "Here's a breakdown of how the list was compiled" · Total Strength Out of 20 - Source: Michael, Chris and Sedghi, Ami. "The world cities with the most powerful brands - get the data", theguardian, Web, 6 May 2014 - "To establish our list of the worlds most powerful city brands, we asked Saffron, a brand consultancy that prides itself on its expertise in urban branding, to update its 2008 study of European cities into an assessment of 57 major cities around the world." · Total: Vegas 15.2 - Source: Michael, Chris "From Milan to Mecca: the world's most powerful city brands revealed" theguardian Web, 6 May 2014 - "The inaugural Guardian Cities brand barometer ranks world cities on everything from transport and weather to crime and social 'buzz' ..." · Vegas tied for 8th Position Worldwide 2014.